about.

Hi. I’m Michael.

I collaborate with brands across the fashion, art, design, retail, hospitality & service industry sectors, bringing over 25 years of experience in sales, branding, visual merchandising, and web design to every project. My expertise extends beyond just creating beautiful websites — I focus on crafting digital spaces that convert visitors into loyal customers.

I’m a creative thinker with an eye for detail, especially when it comes to color, design, and brand storytelling. I love making things pop — whether it’s a sleek Squarespace layout or an engaging brand identity — all while ensuring functionality and user experience are never compromised.

Why Work With Me?

  • Hands-On Experience: Having owned retail boutiques for over a decade and created my own brands, I understand the challenges small business owners face.

  • Holistic Approach: I blend my background in e-commerce, sales, customer solutions, and digital technology to create websites that are both beautiful and strategic.

  • People-Focused: Whether you’re a startup or a growing business, I take the time to understand your brand, goals, and audience to create something truly unique.

What I Bring to the Table:

  • Strategic Thinking: From concept to launch, every website I build is backed by a clear strategy tailored to your business needs.

  • Business Knowledge: With experience in people management, training, operations, and business development, I create websites that not only look great but drive results.

  • Creative Vision: A sharp eye for color, design, and storytelling ensures your brand stands out in a crowded marketplace.

Let’s Build Something Great Together

I believe your website should do more than just look good — it should work hard for your business. Whether you need a simple landing page or a full-scale e-commerce platform, I’m here to help.

let’s do it.